A new book by Peter Margaritis, CPA, author of Improv Is No Joke
Learn how to...
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If you’re like most financial professionals, you are cursed. You are “cursed with knowledge” and a comfort with numbers, spreadsheets, financial reports, tax codes, and investment models that collectively add up to a virtual foreign language to others who don’t possess a similar knowledge base. Because of this, you may have a hard time connecting with the very people who need your help the most ― with your clients or your colleagues. It’s a challenge you must overcome, an impasse you cannot simply shrug off. You need to talk to your stakeholders about the numbers; you need for them to understand.
You can’t change the numbers themselves; they are true and vital and, to a financial professional like you, beautiful and reassuring. What you can do is change your delivery when presenting financial information and bring those numbers to life!
In his game-changing new book, Taking the Numb Out of Numbers: Explaining and Presenting Financial Information with Confidence and Clarity, Peter A. Margaritis, CPA, offers a refreshing new approach for connecting with audiences of any size ― with one valued client on the other side of your desk or with 1,000 adoring fans giving you their rapt attention as you take the stage.
Margaritis makes a compelling case that the secret to such audience connection can be found in the art of storytelling and improvisation. Through a book that’s equal parts practical guidebook, motivational support, and relatable examples, he helps readers construct their own storytelling methods and styles while learning a tried-and-true recipe for success in ensuring meaningful connection.
For many people, presenting in front of an audience is their #1 fear, beating out drowning, snakes and even clowns! Peter takes you from simple breathing exercises through preparation and practice to hone your skills and calm your nerves.
If you think business storytelling is like telling fairytales, think again. We are exposed to stories from major companies everyday through commercials and branding. Telling stories in business is big business, and you will learn how to develop your message into a compelling, well-crafted story.
Being a subject-matter-expert is not the same as being an expert presenter. Learn how Peter prepares for every presentation, no matter the size of the audience. You’ll be ready to give a presentation to one client or one hundred of your peers.
One of the tips Peter shares in this book is to watch videos of really good speakers to learn their techniques for connecting with an audience. Watch The Best of Ronald Reagan to appreciate how he delivers his humor with perfection. Watch Bill Clinton Bids Farewell at the 2000 White House Correspondents’ Dinner and take notice of his facial expressions, especially when he is discussing writing his resume. And this clip from President Obama’s 2015 Correspondents’ Dinner titled “President Obama’s Anger Translator” show great timing and delivery.
You need to be determined to change your approach from merely an exchange of information (the proverbial data dump) from one party to the next, to an engaging dialogue that includes facts and figures brought to life through the power of storytelling.
Delve into Taking the Numb Out of Numbers, and tackle everything from: Controlling your anxieties, to Crafting stories, to Connecting with your audience.
Learn the key differences between data storytelling and data visualization, and discover, step by step, how to become amazing and engaging by getting past your fears, then thoughtfully developing, preparing for, and delivering your presentation.
The principles explored in this book, while tailored to financial professionals, are applicable to anyone who presents technical information ― like engineers, scientists, lawyers, doctors, or technologists.
What They're Saying about Peter's New Book!
"Peter offers a practical guide for accounting and finance professionals to up their game in storytelling and presentation with lots of great examples, stories and tips. Use Peter’s book to upgrade your ‘self-ware’ and make your presentations even better!”
“Peter's new book underscores the deep need for many financial professionals to be able to clearly explain the financial impact of decisions at every level, and Pete is one of the very best at helping people understand an entire financial concept rather than seeing only unrelated fragments."
"This book is my new communication playbook. In an environment that includes several stakeholders with varying interests and goals, the tools Peter provides help me to ensure my interactions are engaging and meaningful. Allowing me to better communicate technical information to facilitate well-informed business decisions."
"Accounting is all about rules. As long as students learn them, they’ll be well-prepared for their careers. Or, so they think. We’ve used Taking the Numb Out of Numbers in our course to help students better understand why accountants need to be effective communicators and how they can work toward becoming part of this skilled group. The book is an enjoyable read and leads to productive small group and class discussions about why some communication works while others fall flat. As our course is the very first graduate course the students take, exposure to material such as that contained in Taking the Numb Out of Numbers will help the students throughout their program and as they begin their professional lives."
— Angela Wheeler Spenser, Ph.D., CPA
Associate Professor & Alyssa Vowell, Instructor of Professional Practice
Oklahoma State University School of Accounting